This talk is about the shift from page oriented content management to structured content, including a demo of multiple (3-5) absolutely identical homepages with different patterns of authoring.
I will talk about how people ask for flexibility, but don't know the price they are paying for it (a lot).
The title What You Model Is What You Get is a reference to the WYSIWYG trend of the 2010s, the term was coined by Marc Salvatierra.
I will explore the benefits of semantic content organization, vs modeling for presentation for the build and maintenance phase.
In reality, this is what "headless" really is supposed to be, but very often implementations use a 1:1 relationship between frontend blocks to the way content is managed.
This has an impact on content re-use, SEO, and how agentic systems will understand our content going forward.
Audience
Intermediate
Session Category
Content Management and Commerce
Speaker(s)