AI That Actually Matters in 2026

AI is reshaping digital experience platforms, but much of what’s marketed today won’t survive real-world scale. 

This session cuts through the noise to show what AI is actually changing in 2026, and what’s mostly hype. Most teams don’t fail at AI because of the technology, but because they apply it in the wrong places. You’ll leave knowing where AI creates real leverage, and where to confidently say no.